The North Face and Camp4 Collective produced recently released this brand anthem video. Camp4 Collective focuses on telling the story of some of the greatest athletes of our generations, and the moments that inspire them to never stop exploring.

The North Face® Manifesto “Living for the Moments” is a great way to wrap up 2010 and ramp up focus on achieving the moments of 2011. Start planning your next adventure for 2011 now! With great  skiing, snowboarding, ice climbing, snowshoeing, and island adventures at rock bottom prices this year there is no time to waste. As the The North Face would have us remember, Never Stop Exploring.

The piece was directed and shot by Camp 4 Collective and was premiered at this year’s Outdoor Retailers Convention in Salt Lake City.

Enjoy